In the always changing landscape of online commerce, trust and credibility remain the most important element of marketing your small...

The term “Target Market” is a marketing term that defines a group of customers within a business's serviceable available market at which...

The buyer’s journey is a unique path that consumers take to purchase a product or service. What are the three stages of the buyer’s...

Many of my clients come to me because they know they have a great product or service, but they just aren’t getting the number of clients...

1. Create Emotion a. How would it feel if… b. A lot of my clients tell me they feel…. 2. Paint a picture a. Use visual words when you are...

In a world where “market share” has turned in to “attention share” there is a lot of messaging around building your “tribe” online. What...